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I make brands stand out.

I love working with great teams and people.

marketing product marketing positioning analytics positioning strategy product marketing strategy, competitive analysis, Positioning, messaging, product planning, market research, market trends, competitive analysis, and building campaigns that focus
  • Set a goal.

  • Develop a strategy.

  • Implement the tactics.

  • Measure results.

  • Evaluate performance.

  • Repeat.

Here are just a few highlights and results from my experiences:

  • Achieved 131% revenue growth by developing and executing comprehensive B2B and B2C marketing strategies for a key product division.

  • Launched a high-impact Go-To-Market campaign, leveraging email, partnerships, events, and sales outreach, resulting in over 15,000 new signups within four months for a consumer mobile app and SaaS platform.

  • Streamlined global product launches by delivering a standardized product launch kit, enabling efficient marketing operations across 10+ satellite offices.

  • Generated over 10,000 new leads in two years for a B2B education company through a multi-channel lead-generation strategy, including website forms, product surveys, trade shows, advertising, and email marketing.

  • Increased website traffic by 300% within one year by writing and managing the development of a new corporate website.

  • Boosted engagement with automated email campaigns, achieving a 15% open rate and 23% click-through rate, driving consistent customer interaction.

  • Elevated brand awareness by 10% in the first year with a targeted advertising and media strategy, contributing to the company’s 100% year-over-year growth goal.

  • Identified new business opportunities through a multi-country market research initiative, leading to the launch of a new payroll division within a year.

  • Built an engaged product-focused community, growing blog traffic to 74,000+ visits annually in two years and leveraging the community for product focus groups and testing.

  • Led and empowered teams, managing up to 11 direct reports and collaborating with cross-functional teams to achieve key business objectives.

Copywriting

Check out my blog for some recent writings. Also be sure to see my Writing Samples page for a variety of fun things I’ve written throughout the years.

Speaking & Presentations

I can speak on a variety of marketing topics, and represent your company professionally.

Here’s an example of me on my monthly live streamed show, The Wirecast Show.

Video Marketing

Here’s a sample promo video I created for Fantag. We used this video as part of our package to attract partnerships.