STRATEGY. STORYTELLING. GROWTH.
I position products.
I accelerate growth.
Product marketing leader with 15+ years of experience turning complex technology into compelling marketing narratives that drive adoption, engagement and revenue.
Trusted by innovative technology companies
WHAT I DO
I connect the dots between customer needs, product value,
and business outcomes.
I’m a product marketing and GTM leader with experience helping organizations bring complex technology products to market across SaaS, streaming infrastructure, media technology, and enterprise platforms.
My work sits at the intersection of positioning, customer adoption, cross-functional alignment, and strategic communication. I specialize in translating technically sophisticated products into clear narratives that resonate with both executive and technical audiences.
Over the course of my career, I’ve led initiatives spanning product marketing, launch strategy, sales enablement, lifecycle marketing, customer engagement, and platform storytelling — partnering closely with product, engineering, sales, and leadership teams to support growth and adoption.
CORE EXPERTISE
Product Marketing Strategy
Go-to-Market Strategy
Positioning & Messaging
Product Launches
Competitive Intelligence
Buyer Personas & ICP
Sales & Partner Enablement
Product-Led Growth
Lifecycle Marketing
Analytics & Optimization
Cross-Functional Leadership
Team Leadership and Mentoring
HIGHLIGHTS
50%
ARR GROWTH
in first year at IMAX
20%
YOY REVENUE GROWTH
for live streaming product
10%
INCREASE
in trial conversions
15K+
NEW USERS
in 90 days
The Impact I’ve Made
🎯 $12M Product Revenue
Led cross-functional product strategy for SaaS live streaming product driving sustainable growth.
🚀 131% Revenue Growth
Contributed toward 131% revenue growth over 3 years through integrated marketing programs.
🌱 100K Users Reached
Expanded platform reach to over 100k users through strategic partnerships and integrations.
How I Operate
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I help organizations translate sophisticated technical products into clear market narratives that support customer understanding, enterprise adoption, and commercial growth.
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Strong launches require more than campaigns. I work cross-functionally to align product, sales, marketing, and leadership teams around shared positioning, customer insight, and business goals.
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Enterprise technology succeeds when customers trust it, understand it, and can integrate it into existing workflows. I focus heavily on enablement, onboarding, and adoption-oriented communication.
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I’m often brought into situations where messaging, positioning, or GTM execution lacks clarity. I help teams create alignment, momentum, and strategic focus in fast-moving environments.
What people are saying…
“[Lynn] has a deep-rooted motivation to find the truth in data while being a compassionate and professional co-worker. We could always count on Lynn to come up with new and interesting ways to market our products and solutions. When it comes to understanding how to develop and market a brand I can think of no one better.”
~Alan R.
“Lynn is very detail oriented and "finishes what she starts". You can always count on her if she is the lead on a project, 100% guaranteed it will get done on time and at the greatest efficiency.”
~ Deb N.
“Lynn is incredibly professional and gracious. She knows how to let a team run with creative ideas while simultaneously maintaining an eye on goals and timelines... Not only did Lynn create a climate that supported our mutual success, Velocity7 came away from the project with new tools and inspiration.”
~Robert T.
LET’S DRIVE GROWTH TOGETHER
I’d love to connect and explore how I can help your team position, launch and scale what’s next