Why is a Go-To-Market Strategy Important?
No matter how amazing your product is, “Build it and they will come” is not a reliable strategy for successfully getting your product to customers. Here’s where an effective Go-To-Market Strategy comes in.
My 7-Step Product Positioning Process
If YOU don’t know what makes your product special and unique, then how on earth can you expect your customers to know?! Positioning your product or brand is step 1 in a solid product marketing strategy.