Hi! I’m Lynn -
an enthusiastic marketing leader
My goal-focused, data-driven approach to creating and executing marketing strategies and campaigns has driven tens of millions of dollars in revenue.
Strategy | Communications | Analytics | Leadership
Positioning
I have a 7-step approach I use to create a better understanding of how my products are unique and differentiated in the market.
Messaging
Messaging is my jam! Nothing I love more than talking to customers to understand the problems we’re solving, and crafting that into messages that resonate.
Go-To-Market Strategy
I’m all about working SMARTER. I create GTM plans that align capabilities, leverage positioning, and ultimately drive demand.
Competitive Analysis
I will dig deep to understand the competitors’ offering, pricing and strategy so I know where we win and where we need improvement.
Sales Enablement
In the end, all the strategy and positioning and messaging needs a place to go. Collateral, training, events… I will create what’s needed to arm sales and channels.
Content Creation
From blogs and website copy, to collateral, videos and live shows. I have extensive experience creating content that engages and informs.
Here’s a sample of what I do
Brands I’ve worked with
What people are saying…
“[Lynn] has a deep-rooted motivation to find the truth in data while being a compassionate and professional co-worker. We could always count on Lynn to come up with new and interesting ways to market our products and solutions. When it comes to understanding how to develop and market a brand I can think of no one better.”
~Alan R.
“Lynn is very detail oriented and "finishes what she starts". You can always count on her if she is the lead on a project, 100% guaranteed it will get done on time and at the greatest efficiency.”
~ Deb N.
“Lynn is incredibly professional and gracious. She knows how to let a team run with creative ideas while simultaneously maintaining an eye on goals and timelines... Not only did Lynn create a climate that supported our mutual success, Velocity7 came away from the project with new tools and inspiration.”
~Robert T.
“Lynn was an amazing Marketing Director and was always willing to listen to the sales teams ideas and pitch them to the CEO. She helped me obtain many leads and was an excellent resource for all.”
~Stefanie S