Marketing Strategy That Builds Trust

— and Moves the Needle

I help teams turn complex products into clear stories and customer journeys that convert — across every stage of the funnel. .

Hi, I’m Lynn.

I’m a product marketing and lifecycle strategy leader who helps high-growth companies build messaging, go-to-market systems, and automation that deliver real business impact.

Whether I’m positioning a SaaS platform, launching a new product, or designing nurture campaigns for service-based businesses, I bring clarity, alignment, and structure to the table — so teams can stop spinning their wheels and start growing with confidence.

GTM Strategy | Messaging & Positioning | Product Marketing

What Sets Me Apart

Here are 5 unique actions I take in every role:

  • I don’t just write taglines — I architect narratives that simplify complex products and align messaging across marketing, sales, and product. I build trust by knowing what different audiences need to hear, and when.

  • I build more than campaigns — I build clarity across departments. I bring product, sales, growth, and customer experience teams together around a shared GTM vision, ensuring launches aren’t just on time, but strategically effective.

  • Whether I’m working in SaaS, media tech, or live events, I’m known for translating technical features into emotionally resonant value for real people — making complex offerings feel accessible and desirable.

  • I empower teams with the tools they need to succeed — from battlecards and sales decks to onboarding sequences and segment-specific nurture content — always tied to the customer’s journey and buying behavior.

  • I often step into roles where there’s fragmented messaging, unclear GTM plans, or missing infrastructure. I bring structure and velocity — auditing what’s there, clarifying what’s needed, and moving fast with intention.

🎯 Clarifying Complexity

When IMAX’s enterprise SaaS tools needed clearer positioning, I rebuilt the product narrative, aligned cross-functional teams, and launched enablement tools that unified the customer experience.

🚀 Aligning Teams

At Telestream, I standardized the GTM process across product and marketing, unlocking smoother launches and contributing to 20% YoY growth.

🌱 Building Systems

Through my consultancy, I’ve helped realtors, coaches, and consultants automate their lead nurture — turning more inquiries into clients (without adding more to their plate).

The Impact I’ve Made

Brands I’ve worked with

Wirecast

What people are saying…

“[Lynn] has a deep-rooted motivation to find the truth in data while being a compassionate and professional co-worker. We could always count on Lynn to come up with new and interesting ways to market our products and solutions. When it comes to understanding how to develop and market a brand I can think of no one better.”

~Alan R.

“Lynn is very detail oriented and "finishes what she starts". You can always count on her if she is the lead on a project, 100% guaranteed it will get done on time and at the greatest efficiency.”

~ Deb N.

“Lynn is incredibly professional and gracious. She knows how to let a team run with creative ideas while simultaneously maintaining an eye on goals and timelines... Not only did Lynn create a climate that supported our mutual success, Velocity7 came away from the project with new tools and inspiration.”

~Robert T.

“Lynn was an amazing Marketing Director and was always willing to listen to the sales teams ideas and pitch them to the CEO. She helped me obtain many leads and was an excellent resource for all.”

~Stefanie S

Let’s bring clarity to your marketing — and results to your bottom line.